BOOK: The Amazon Roadmap - How Innovative Brands are Reinventing the Path to Market
To date, new brands have had to try to acquire retail placement in physical brick-and-mortar stores, which is difficult and costly. Many or most brands simply would not succeed or could never have existed in the first place. Amazon provides the opportunity to generate sales and prove your concept faster and with fewer resources, then leverage that success into retail placements if desired - or simply sell direct to consumer!
The Amazon Roadmap teaches you how to approach Amazon correctly from the start for the best chance of success, and how to make the most of the platform after you have launched.