Is Amazon Killing Brands and Branding?

CPC Strategy posted an interesting summary of an interesting video by Scott Galloway, Clinical Professor of Marketing at the New York University Stern School of Business. The TL;DR version is that Amazon is not only killing off many existing brands, but that the future of retail is ‘brandless’ – essentially meaning that Amazon is weakening…

Amazon buys Whole Foods, Netflix Surpasses Cable

The times they are a changin’. Wow. It was seen as shocking news a few months ago when Amazon announced they would be opening a physical store that was mostly automated. Now the revolutionary eCommerce giant is purchasing – Whole Foods Market??!! The implication here is that Amazon is getting serious about the Grocery space,…

Google Attribution: One Platform to Rule Them All and the War on Last-Click

Google announced some pretty serious ad tech innovation at the recent Marketing Next 2017 event. Chief among them is their new Google Attribution platform which purports to marry data across various channels to finally bring real clarity to the biggest marketing challenge / buzzword of the last few years: attribution. While digital marketing has brought…

Google Makes Exact Match Less Exact Again

Some time ago Google changed the settings on Exact and Phrase match keywords to allow them to match for slight variations such as plural vs. non-plural and misspellings  – for example, [tennis shoes] would also match for the search ‘tennis shoe’ and ‘tennis shos’. As is often the case, there was a bit of an…

Google Losing its Way with “Offensive Content” Flag

I was appalled to find this story in my feed this morning. In response to a proliferation of ‘fake news’ that has become rampant in the last two election cycles, against which Facebook has also started to take action, Google is announcing a program that will muster its ‘quality raters’ to flag information deemed to…

Donald Trump, King of Digital Marketing?

Note: this is NOT a political post, but rather commentary specifically about Donald Trump’s marketing campaign strategy and the success thereof. A lot of information has come out recently about Donald Trump’s campaign marketing strategy, which is extremely interesting in its own right, and especially so for marketing professionals. As per one of the shorter articles…

Yahoo Sells to Verizon, now called Altaba

Though the deal is not finalized, if/when approved, SEC filings show that Yahoo will be selling its core business to Verizon, who also acquired AOL last year, and rename that internet ads portion of the business Altaba. This combination makes Verizon a formidable competitor in the internet advertiser space. Perhaps we’ll see AOL and Yahoo traffic…

Amazon begins Advertising in Google Shopping

Wow. This is big. Here is the short version: Amazon has been spotted in Google Shopping (Product Listing Ads) results after roughly five years of boycotting the program when Google changed from free Product Listing Ads to pay-to-play Shopping. We are not certain yet to what extent Amazon will advertise their massive product line (they are…

Adwords Unveils Click-to-Message Extensions

This is definitely the most interesting extension to come along in a while. Google recently rolled out Message Extensions which will allow searchers to begin an asynchronous text message conversation with someone in your company. Simply select a number to send and receive the text messages, input some basic information, and choose which campaigns to apply the extension….

Google announces Mobile-first search index

As if we needed more evidence that we’re in a mobile-first world, and that Google is massively pivoting in this direction, Google recently announced that their search index is being split by device. For non-search nerds, that is a huge deal, a monumental shift. Google has slowly adopted indicators such as mobile optimization and load times as ranking…