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Paid Search & Shopping

Drive Immediate Growth
There is no question about it: the fastest way to drive immediate growth for your business is paid media. Paid search and shopping are critical components and often even the cornerstone of digital marketing strategy.
In addition to the direct sales benefit, paid search channels are also the most accurate and comprehensive method to collect information on your industry and consumers that can drive strategy for organic, content and the rest of your marketing and optimization efforts.
Pay to Play Becomes the Main Way
Many businesses think they can either get away with not investing in paid media, or can do so only in the short-term until gaining traction. The reality is that from Google to Facebook to Amazon, any online platform that reaches any level of success ultimately evolves their valuable real estate to contain as many paid placements as possible while somewhat marginalizing organic and editorial content.
As such, paid media is a vital component of your on-going marketing strategy. We make sure your campaigns are properly structured based on a deep understanding of your business and unique value propositions, and properly optimized and maintained in the dynamic auction marketplaces. No 'set it and forget it' here.
  • Search
  • Shopping
  • Remarketing
  • Feed optimization
  • Audience management
  • Youtube

CASE STUDIES

Bestop

Managed paid media for 7 premium manufacturing brands in the Off Road Vehicle Accessories industry. Helped drive 50-100% YoY D2C revenue growth for almost all brands

AutoAnything

Managed paid media program and forecasting for 4+ of the largest eCom automotive aftermarket accessories retailers, with budgets upwards of $1mm/mo with strict ROAS and % of revenue targets. Showed growth of 100-300% for newly acquired retail brands

LovelySkin

In charge of D2c paid media channels for the second largest pure play online Cosmoceuticals retailer. Managed an annual budget of $8-10mm across paid search and social channels.