Drive Immediate Growth
There is no question about it: the fastest way to drive immediate growth for your business is paid media. Paid search and shopping are critical components and often even the cornerstone of digital marketing strategy.
In addition to the direct sales benefit, paid search channels are also the most accurate and comprehensive method to collect information on your industry and consumers that can drive strategy for organic, content and the rest of your marketing and optimization efforts.
Pay to Play Becomes the Main Way
Many businesses think they can either get away with not investing in paid media, or can do so only in the short-term until gaining traction. The reality is that from Google to Facebook to Amazon, any online platform that reaches any level of success ultimately evolves their valuable real estate to contain as many paid placements as possible while somewhat marginalizing organic and editorial content.
As such, paid media is a vital component of your on-going marketing strategy. We make sure your campaigns are properly structured based on a deep understanding of your business and unique value propositions, and properly optimized and maintained in the dynamic auction marketplaces. No 'set it and forget it' here.
- Feed optimization
- Audience management