Yahoo Sells to Verizon, now called Altab
Perhaps we’ll see AOL and Yahoo traffic removed from Google and Bing in the near future and spun off into a viable third-party search competitor (account managers everywhere are crying after having already gone through the Bing-Yahoo merger a few years ago, then separation, and now possibly another change?).
However, Verizon’s main focus will likely be invigorating video advertising and furthering their transition as an analog company to a digital one.
The deal would include Marissa Mayer stepping down as CEO.
Never a dull moment in the world of digital advertising!