Google Launches Cross-Device Retargeting – Finally!

To date, Facebook has had one huge advantage over Google: all Facebook users are logged in when they use the platform. That means Facebook knows who you are, no matter what device you are using. Very few other networks have both the scale of Facebook, and this unique advantage. Google and other networks who have the…

Why do Online Purchasers Switch Devices?

Bizrate Insights created an interesting infographic based on surveys asking online purchasers why they switched devices to make the purchase. While not too surprising, we still find it interesting to look at the numbers. Key takeaways: As intuition and your own experience might suggest, more mobile users switch to desktop to make a purchase than the opposite…

Age of Mobile Officially Here – Tipping Point Reached

We’ve heard for years that the age of mobile is coming – well, it is officially here. Most of us knew that already of course, but site retargeting vendor Criteo released an interesting report that points out some clear trends: The Mobile ‘tipping point’ has definitely been reached; for the first time, the leading 25% of mobile…

Google Inflates Adwords Conversions with Cross-Device Conversions

Let’s put it out there: we’re none too happy about this change. To break it down, quotes from the announcement email received directly from Google: “Cross-device conversions measures conversions that start with an ad click on one device or browser, and ultimately convert on another.” This is key to understand: the world of online advertising is…

Tablet Bid Modifiers Now Available in Most Adwords Accounts

Ever since Enhanced Campaigns launched about three years ago, paid search managers have watched with chagrin as expenditure on tablet devices degraded overall account performance, eyes twitching and pointer finger itching in annoyance at our impotence in being unable to control this often errant device. Though announced a few months ago, Google has almost silently…

Facebook Announces Search Advertising

According to CEO Mark Zuckerberg during the company’s Q2 earnings call, Google’s archenemy Facebook is taking the rivalry one step further by stepping directly on Google’s turf – Search. Still in the planning phase, Facebook will first shore up its knowledge graph, than make search “useful” (ie. probably hone its ‘organic’ algorithm), and then finally make search…

Implement Expanded Text Ads at Scale in Google Adwords

The new Expanded Text ad format is the biggest change to the Adwords text ad since it was invented decades ago. They sport a 47% increase (!) to text ad character limits in total. We’ve seen massive increases in click-through rates for our clients in the new ad format versus the old. This is no minor…

Google Announces Format Change to (some) Google Shopping Ads

In recent years, Google Shopping has become one of the most (if not the most) important channels for online retailers. In most of our eCommerce client accounts, Google Shopping is one of the largest volume campaigns, and in most cases generates the best returns as well. Unfortunately, unlike paid search, Shopping contains some limitations which have not been…

Reportsturbation: Do You Do It?

There seems to be a misconception among some agencies and analysts that the more widgets a report contains, and the more complex those widgets are, the better the report. Not so. This affliction is particularly egregious in the Paid Search (PPC) industry, where information abounds. Segments, Data, Charts- oh my! In our humble opinion, every aspect…