Amazon buys Whole Foods, Netflix Surpasses Cable

The times they are a changin’. Wow. It was seen as shocking news a few months ago when Amazon announced they would be opening a physical store that was mostly automated. Now the revolutionary eCommerce giant is purchasing – Whole Foods Market??!! The implication here is that Amazon is getting serious about the Grocery space,…

Google Attribution: One Platform to Rule Them All and the War on Last-Click

Google announced some pretty serious ad tech innovation at the recent Marketing Next 2017 event. Chief among them is their new Google Attribution platform which purports to marry data across various channels to finally bring real clarity to the biggest marketing challenge / buzzword of the last few years: attribution. While digital marketing has brought…