Google Makes Exact Match Less Exact Again

Some time ago Google changed the settings on Exact and Phrase match keywords to allow them to match for slight variations such as plural vs. non-plural and misspellings  – for example, [tennis shoes] would also match for the search ‘tennis shoe’ and ‘tennis shos’. As is often the case, there was a bit of an…

Google Losing its Way with “Offensive Content” Flag

I was appalled to find this story in my feed this morning. In response to a proliferation of ‘fake news’ that has become rampant in the last two election cycles, against which Facebook has also started to take action, Google is announcing a program that will muster its ‘quality raters’ to flag information deemed to…