Adwords Unveils Click-to-Message Extensions

This is definitely the most interesting extension to come along in a while. Google recently rolled out Message Extensions which will allow searchers to begin an asynchronous text message conversation with someone in your company. Simply select a number to send and receive the text messages, input some basic information, and choose which campaigns to apply the extension….

Google announces Mobile-first search index

As if we needed more evidence that we’re in a mobile-first world, and that Google is massively pivoting in this direction, Google recently announced that their search index is being split by device. For non-search nerds, that is a huge deal, a monumental shift. Google has slowly adopted indicators such as mobile optimization and load times as ranking…