Google Launches Cross-Device Retargeting – Finally!

To date, Facebook has had one huge advantage over Google: all Facebook users are logged in when they use the platform. That means Facebook knows who you are, no matter what device you are using. Very few other networks have both the scale of Facebook, and this unique advantage. Google and other networks who have the…

Why do Online Purchasers Switch Devices?

Bizrate Insights created an interesting infographic based on surveys asking online purchasers why they switched devices to make the purchase. While not too surprising, we still find it interesting to look at the numbers. Key takeaways: As intuition and your own experience might suggest, more mobile users switch to desktop to make a purchase than the opposite…

Age of Mobile Officially Here – Tipping Point Reached

We’ve heard for years that the age of mobile is coming – well, it is officially here. Most of us knew that already of course, but site retargeting vendor Criteo released an interesting report that points out some clear trends: The Mobile ‘tipping point’ has definitely been reached; for the first time, the leading 25% of mobile…

Google Inflates Adwords Conversions with Cross-Device Conversions

Let’s put it out there: we’re none too happy about this change. To break it down, quotes from the announcement email received directly from Google: “Cross-device conversions measures conversions that start with an ad click on one device or browser, and ultimately convert on another.” This is key to understand: the world of online advertising is…