Ever since Enhanced Campaigns launched about three years ago, paid search managers have watched with chagrin as expenditure on tablet devices degraded overall account performance, eyes twitching and pointer finger itching in annoyance at our impotence in being unable to control this often errant device.
Though announced a few months ago, Google has almost silently rolled out this change a few accounts at a time over the last couple of weeks, and now seemingly all of our clients are able to adjust bid modifiers for all devices.
This change also allows the creation of Mobile or Tablet only campaigns with use of -100% bid modifiers for the other devices, another welcome change, if only for a subset of advertisers.
Happy bid modifier adjusting!
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