Facebook Announces Search Advertising

According to CEO Mark Zuckerberg during the company’s Q2 earnings call, Google’s archenemy Facebook is taking the rivalry one step further by stepping directly on Google’s turf – Search.

Still in the planning phase, Facebook will first shore up its knowledge graph, than make search “useful” (ie. probably hone its ‘organic’ algorithm), and then finally make search ads available to advertisers.

We always wondered why Facebook has not begun to capitalize on their audience by augmenting and monetizing this are of their business; looks like it is finally coming to fruition.

Can’t wait!

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