Tablet Bid Modifiers Now Available in Most Adwords Accounts

Ever since Enhanced Campaigns launched about three years ago, paid search managers have watched with chagrin as expenditure on tablet devices degraded overall account performance, eyes twitching and pointer finger itching in annoyance at our impotence in being unable to control this often errant device. Though announced a few months ago, Google has almost silently…

Facebook Announces Search Advertising

According to CEO Mark Zuckerberg during the company’s Q2 earnings call, Google’s archenemy Facebook is taking the rivalry one step further by stepping directly on Google’s turf – Search. Still in the planning phase, Facebook will first shore up its knowledge graph, than make search “useful” (ie. probably hone its ‘organic’ algorithm), and then finally make search…