Implement Expanded Text Ads at Scale in Google Adwords

The new Expanded Text ad format is the biggest change to the Adwords text ad since it was invented decades ago. They sport a 47% increase (!) to text ad character limits in total. We’ve seen massive increases in click-through rates for our clients in the new ad format versus the old. This is no minor…

Google Announces Format Change to (some) Google Shopping Ads

In recent years, Google Shopping has become one of the most (if not the most) important channels for online retailers. In most of our eCommerce client accounts, Google Shopping is one of the largest volume campaigns, and in most cases generates the best returns as well. Unfortunately, unlike paid search, Shopping contains some limitations which have not been…

Reportsturbation: Do You Do It?

There seems to be a misconception among some agencies and analysts that the more widgets a report contains, and the more complex those widgets are, the better the report. Not so. This affliction is particularly egregious in the Paid Search (PPC) industry, where information abounds. Segments, Data, Charts- oh my! In our humble opinion, every aspect…